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Airgas
Conshohocken, Pennsylvania, United States
30+ days ago

Description

Manager -  Regional Marketing Communications

  • Location: Conshohocken, PA - Remote/In Office
  • Business Casual Work Attire


How will you CONTRIBUTE and GROW?

Responsible for supporting sales goals and driving favorable and consistent Airgas brand, messaging and product image, across regions, by developing and implementing comprehensive marketing and communications plans with measurable results.

In particular, you will be responsible for:

  • Airgas Brand Strategy: assist extended team with corporate identity standards and brand books to maintain brand integrity across regions.
  • In conjunction with the Airgas marketing teams, work with regional leaders and Retail PM to understand current business challenges. Manage regional marketing to support lead generation efforts for new and existing offers by creating effective communication plans with clear brand  messages that promote favorable product image, to both internal and external audiences:
    • Establish a guide for merchandising best practices, including development for our retail experience that encompasses gas, safety, welding and equipment products 
    • Conduct on-site visits at branches to drive consistent branch strategy within the regions
    • Work with regional teams to help execute retail product (gas, safety and hardgoods), brand and marketing strategy
      • Open houses and other branch activities
      • Store closing/moves
      • Loyalty programs
      • Sales collateral (print and digital) as needed
      • Website content including messaging for use on store locator pages, as well as campaign pages to support local activity
      • In-store promotional materials
      • Product merchandising, including plan-o-grams, displays and showroom material support
      • Regional trade show support
      • Video
      • Advertising (print, digital, radio, billboard)
      • Direct mail and email
      • Social media message matrix 
  • Track and monitor success of communications plans: evaluate the quality, creativity and effectiveness of all communications activities.
  • Manage signage guidelines and assist regional facilities with branded signage for stores and other facilities.
  • Manage the branded Airgas on-hold messaging library and associated vendors; maintain and build messaging library for current product and brand launches.
  • Act as SME for regional teams and Retail PM as needed.
  • ssist with marketing communications vendor/suppliers — product and services literature production, printing, warehousing, and fulfilling trade shows and exhibits (corporate/national and regional) trade, association, and program publications (print and digital advertising) and billboard and more.
 
Qualification

Are you a MATCH? 

  • Bachelor’s Degree in Journalism, Communications, Marketing or Advertising (Master’s Degree preferred) or equivalent education and experience
  • Minimum of five years experience creating marketing communications plans (preferably in retail/merchandising environment) and successfully managing a variety of marketing communications projects

Knowledge, Skills & Abilities: 

  • Experience writing effective, results-oriented marketing communications plans based on collaboration with marketing resources
  • Copywriting experiences for a variety of media, including print collateral and advertising, websites, catalogs, direct mail and email promotions, radio, and videos (provide samples for both print and digital)
  • Ability to lead in cross-functional work teams, with project management skills and attention to details, translating marketing plans and strategies into effective marketing communications plans and tactics, reviewing and advising graphic design, and using social and digital media and other tactics to deliver messages and create an effective online and instore presence
  • Effective communicator; ability to work effectively and build consensus across various functional groups to achieve goals
  • Excellent organization and time-management skills
  • Results-oriented, strong sense of urgency, proactive and flexible
  • Ability to work under pressure on multiple projects simultaneously while meeting deadlines 
  • Proficient in Microsoft office and Google suite tools
  • Experience in Adobe Acrobat, Indesign and Photoshop preferred

About Airgas

Airgas, an Air Liquide company, is a leading U.S. supplier of industrial, medical and specialty gases, as well as hardgoods and related products; one of the largest U.S. suppliers of safety products.

 

Through the passion and diversity of its 18,000 associates, Airgas fosters a culture of safety, customer success, sustainability and innovation. Airgas associates are empowered to share ideas, take initiative and make decisions.

 

Airgas is a subsidiary of Air Liquide, a world leader in gases, technologies and services for Industry and Health. Air Liquide is present in 78 countries with approximately 64,500 associates globally. 

 

Join us for a stimulating experience: you’ll find a world of learning and development opportunities where inventiveness is at the heart of what we do, in an open, collaborative and respectful environment.

 

Your differences enhance our performance

At Airgas, we are committed to building a diverse and inclusive workplace that embraces the diversity of our employees, our customers, patients, community stakeholders and cultures across the world.

 

We welcome and consider applications from all qualified applicants, regardless of their race, gender, sexual orientation, religion, disability or any other protected characteristic. We strongly believe a diverse organization opens up opportunities for people to express their talent, both individually and collectively and it helps foster our ability to innovate by living our fundamentals, acting for our success and creating an engaging environment in a changing world.

EOE AA M/F/Vet/Disability

Qualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, sexual orientation, gender identity, protected veteran status, or disability



Job Information

  • Job ID: 63534197
  • Location:
    Conshohocken, Pennsylvania, United States
  • Position Title: Manager - Regional Marketing Communications
  • Company Name For Job: Airgas
  • Area of Focus: Marketing Strategy
  • Job Function: Communications
  • Job Type: Full-Time
  • Job Duration: Indefinite
  • Min Education: BA/BS/Undergraduate
  • Min Experience: 5-7 Years

Please refer to the company's website or job descriptions to learn more about them.

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